17 JANUARY 2011


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Article from BTNews 17 JANUARY 2011

Accor adds to UK portfolio

Mercure, part of the Paris-based Accor operation, has signed a franchise agreement with Focus Hotels, adding ten hotels to its UK network in the first quarter of 2011.  This forms part of French Accor’s aggressive expansion strategy to increase its British base to 300 hotels by 2015.  By the summer of this year Mercure will have 43 UK properties.  Other Accor brands include Ibis, Novotel and Sofitel.

Focus Hotels is a collection of quality midscale hotels with a wide variety of styles at a range of excellent locations throughout England.  The group has systematically upgraded its product over the past few years, investing heavily in refurbishment and training with a view to identifying suitable franchising partners.  The partnership with Mercure hotels will allow the ten hotels to retain their individuality and style whilst enabling them to reach an international market. www.accorhotels.com

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