20 DECEMBER 2010

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Article from BTNews 20 DECEMBER 2010

BM makes a comeback

British Midland International (bmi) has unveiled a new logo and visual identity to help strengthen its brand.  It has been said that Lord Bishop, the airline's former majority owner, was never keen on the remodelling of the old BMA which took place in 2001.

The airline undertook a strategic review of its brand when it became part of the Lufthansa family last year.  The new logo offers bmi a much stronger identity by using the full name of British Midland International, rather than just bmi. 

According to the airline the new brandmark refreshes the heritage blue colour that bmi is known for but also creates a larger logo footprint for bmi, enabling it to achieve greater presence and standout in its communications. www.flybmi.com

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