13 DECEMBER 2010
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British Airways passengers (on suitably equipped long haul aircraft) can now avail themselves of four TV brands on the inbuilt flight entertainment systems (IFE).
Called High Life, the brands are BBC Entertainment, BBC Lifestyle, BBC Knowledge, and pre-school channel CBeebies.
On BBC Entertainment, the slick team of expert con-artists in Hustle (starring Adrian Lester, Robert Glenister and Matt Di Angelo) execute their elaborate ploys to part greedy fat cats from their cash, while Idris Elba stars as the eponymous antihero of Luther, an enigmatic detective battling his own demons.
On BBC Knowledge, factual entertainment enthusiasts can join the inimitable trio of Clarkson, May and Hammond on Top Gear, while Charley Boorman uses some extreme – and extraordinary – means of local transport to travel from Sydney to Tokyo..
Food aficionados should look no further than BBC Lifestyle, following the drama of 20 celebrities who stir, sauté and season their hearts out in the hope of winning TV's toughest cookery competition.
Little learners can take off with CBeebies, a specially tailored channel for pre-schoolers, featuring all their favourite programmes and specially recorded links by much-loved presenters Sid Sloane and Andy Day. Pre-school favourites aired in-flight include Charlie & Lola, In The Night Garden, Penelope K by the way and ZingZillas. www.bbc.com
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