World Travel Market (WTM) has issued official but unaudited figures for the November gathering which show a 10.3% increase over 2009, the halls most obviously busier than the previous year even allowing for the stretch of Excel.
WTM credited the growth in part to a record number of visitors attending under the My Invitations system on Monday 8 November, the first day of the four-day event.
Visitors on the revamped final day, normally notoriously slow, jumped 34%, attributed to the “Talk Business” session with Lord Digby. www.wtmlondon.com
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