15 NOVEMBER 2010

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Article from BTNews 15 NOVEMBER 2010

BHX stays BHX

Birmingham Airport is reverting to its original name, dropping “International” from the title.  AERBT has always called it Birmingham Airport and in fact it was once named Elmdon.  Heathrow is Heathrow (OK RAF Heath Row for a very short time) and Gatwick seems to have disposed of the ‘London’ moniker as well.  East Midlands Airport has quietly noted its allegiance adding Derby and Leicester, those cities joining the Nottingham name it took several years back.  In both cases the three letter codes remain the same, BHX and EMA respectively.

In the spring of next year the airport will unveil a £13m redevelopment programme linking the two current terminals as one, offering new shops and restaurants, and offering an increased security search area. 

CEO Paul Kehoe explained the reasoning behind the name change at WTM.  He admitted that the last two years had been difficult for Birmingham, the airport failing to meet its targets.  “There are around 8m people living within an hour’s drive of the airport but less than 40% of this demand uses Birmingham; we are determined to increase this figure over the next few years.  We want people to think about their journey in a new way, and not to be bound by old habits.” www.birminghamairport.co.uk

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