4 OCTOBER 2010
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Sir Richard Branson is launching Virgin Hotels in the US, aiming to spend US$500m in the next three years. A new website has been set up to court property owners and developers with the tagline: ‘Fancy getting into bed with Virgin?’
The new venture is seeking quality 4-star hotels with 150-400 rooms in major North American cities, such as New York, San Francisco, Miami, Boston and Washington DC. Virgin Hotels will operate either as a third-party manager, partner with ownership or acquire properties directly. It aims to expand to other regions around the world once it is established in North America.
President and Chief Operating Officer of Virgin Hotels is Raul Leal, who ran boutique chain Desires Hotels, with Anthony Marino who has directed North America strategy for the Virgin Group since 2006 on the executive board. www.virginhotels.com
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