13 SEPTEMBER 2010

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2020 Business Travel News Ltd.

Article from BTNews 13 SEPTEMBER 2010

Airline advertising to be better regulated

THE ADVERTISING STANDARDS AUTHORITY (ASA) is to extend its powers to cover all online marketing and advertising from 1 March 2011, including any on social networking websites such as Facebook and Twitter.  Currently the ASA’s powers extend only to traditional advertising such as print and television.  Since 2008 it says it has received 4,500 complaints that it has been unable to deal with, mainly adverts for airfares that do not include taxes or charges.  The Air Transport Users Council (AUC), the UK aviation watchdog, welcomed the extension of the ASA’s remit.  “When this ruling is enforced by the CAA, there will be no more misleading pricing by airlines whereby the first price is advertised, only for taxes and charges to pop up in a separate window or at a later stage in the booking process,” a spokesman said.

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.
www.btnews.co.uk