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Article from BTNews 13 SEPTEMBER 2010

Airline advertising to be better regulated

THE ADVERTISING STANDARDS AUTHORITY (ASA) is to extend its powers to cover all online marketing and advertising from 1 March 2011, including any on social networking websites such as Facebook and Twitter.  Currently the ASA’s powers extend only to traditional advertising such as print and television.  Since 2008 it says it has received 4,500 complaints that it has been unable to deal with, mainly adverts for airfares that do not include taxes or charges.  The Air Transport Users Council (AUC), the UK aviation watchdog, welcomed the extension of the ASA’s remit.  “When this ruling is enforced by the CAA, there will be no more misleading pricing by airlines whereby the first price is advertised, only for taxes and charges to pop up in a separate window or at a later stage in the booking process,” a spokesman said.

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