Malaysia Airlines sells airline tickets via Apple

SITA, in conjunction with Malaysia Airlines, has launched in Kuala Lumper (KL) the world's first kiosks to sell airline tickets using the Apple iPad.  Also introduced at the same time is an Apple iPhone innovation for customers to pick up the best airline deals from nearby airports.  Malaysia Airlines Managing Director/CEO, Tengku Dato' Azmil Zahruddin, said: "There is huge interest in the iPad MHkiosks in KL.  It is as simple as ABC.  You select your itinerary, pay with a credit card, and receive confirmation via SMS and email.  There is no printing and no admin fee.  It will mean better queue management at our ticket offices during peak hours when customers can be re-directed to 'stand-alone' iPad MHkiosks."  The iPhone augmented reality application, MHdeals, will soon be available on-line in Apple AppStore.  SITA says this demonstrates for the first time how airlines can exploit the technology commercially as a new channel for ticket sales. www.sita.aero www.MalaysiaAirlines.com

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