Argentine's airline gets the country colours

AEROLÍNEAS ARGENTINAS, now 99.4% government-owned (staff hold the minority shares), is launching a fully renewed image.  Privatised back in 1989 the carrier went through a torrid period of changing ownership and financial woes before being re-nationalised in 2008.  The new branding includes a light blue on the aircraft exterior, more akin to the national flag (and the colours displayed by the Argentine soccer team in South Africa).  Over a period of time the whole inventory of supporting signage and marketing material will be rebranded in a similar style. www.aerolineas.com.ar

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