Private jets for British Airways

BRITISH AIRWAYS and CitationAir have launched a new private jet service exclusively for BA customers flying within North America and the Caribbean.  It resurrects a scheme first introduced just prior to 9/11 in conjunction with Air Partner and cancelled in the meltdown that followed.  The ‘PrivateConnect’ service will give customers ‘pay-by-the-trip’ access to a network of private aircraft operated by Citationair and its parent, the Cessna Aircraft Company.  With the actual bookings made with CitationAir the arrangement is not subject to US fifth freedom restrictions, and involves only a small marketing investment by the airline.  An online registration and dedicated phone number allows BA customers to simply ‘pay and go’ with a credit card, avoiding the long-term commitment and up-front fees normally associated with private jet hire.  The service is not restricted to the gateway airports.  The announcement comes within days of Delta Air Lines confirming a not dissimilar scheme. See AERBT 14 June www.citationair.com/privateconnect

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