7 JUNE 2010
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CELLO AVIATION is the name of a new upmarket large executive jet operation based at Birmingham Airport. Initially the airline will offer a 46-seat Avro ABJ (BAe 146-200), with about half the number of seats offered in a normal airline service. Cello says Birmingham has been chosen for the base due to its central location. The company expects that most of its business will come from sports teams, the entertainment industry and corporate hospitality. The aircraft has enough range to cover most destinations across Europe. The BAe/Avro 146 series has an exceptional short field performance as well as a low noise footprint enabling it to access environmentally-sensitive airports. www.flycello.com
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