3 MAY 2010
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Article from BTNews 3 MAY 2010
Hertz to acquire Dollar Thrifty
Hertz, the car rental company, is to acquire the Dollar Thrifty company. The deal was agreed on 25 April after initial talks started late last year.
Acquiring the Dollar Thrifty brand allows Hertz into the mid-tier leisure car rental market with the Hertz brand remaining in the business sector of the industry. Hertz is planning to retain both companies as individual brands. www.hertz.com
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