28 JUNE 2021
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The pandemic is not stopping innovation by some airlines. Finnair last week introduced a totally new Business Light ticket with what it calls “the personalisation of the travel experience!
Customers can choose a ticket for their needs from three ticket types – Light, Classic and Flex – that are available for both Business and Economy Class for all short-haul and most intercontinental journeys. When booking a ticket travellers select the travel class experience they prefer and the level of flexibility for making reservation changes – along with some additional services included in the ticket. The rest of the experience can be tailored with a wide selection of travel extras.
Business Light is designed especially for leisure travellers who want to travel light and affordably while enjoying Business Class comfort. Business Light includes carry-on baggage only.
Reservation changes, refunds, airport priority services, lounge access and onboard internet are not included in the ticket price. Customers can always elevate their experience by choosing the travel extras that matter most for them.
“There is an increasing need to personalise the travel experience, and our new ticket types offer opportunities for choice and tailoring,” says Ole Orvér, Chief Commercial Officer, Finnair. “We want to offer our customers journeys that look like them, and we will be adding more choice and personalisation opportunities to our offering as we re-introduce services and prepare for ramp-up of our operations.”
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