22 JUNE 2020

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Article from BTNews 22 JUNE 2020

AND FINALLY: The 'Dirty Tricks' campaign

Virgin Atlantic 'Got the Eye' 

When British Airways built the London Eye in 2000 (back in the days it was PR concious) Virgin Atlantic was quick to get into the act sending its balloon down the Thames to take a look.  BA did 'get it up' and whilst the London Eye is no longer owned by the airline it is a success story.  It is a Covick-19 victim. Let us hope it will be soaring soon.  See also "Virgin Atlantic - A Short History" in this issue.

www.londoneye.com

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Paul Kay, London, UK

...."What Goes Up... ...Always Comes Down" ...It's the wheel of fortune...


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