15 FEBRUARY 2010

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Article from BTNews 15 FEBRUARY 2010

First Class gets slow arrival

BRITISH AIRWAYS last week launched its new First Class with perhaps one of the most insipid introductions of all time.  Claimed to cost £100m to develop, it was originally planned for a Winter 2009 introduction.  According to a press release it “draws on its rich heritage to create an exclusive experience based on classic design and understated luxury.”  Key features include a 60% wider bed at the shoulders, personal wardrobe, personal electronic blinds, a 15” in-flight entertainment screen.  USB port, RCA jack and noise-cancelling headsets, fully integrated ambient and mood lighting, Anya Hindmarch washbag and amenities by D.R. Harris & Co, plus a leather bound writing table are to be found.  BA staff should have been able to learn more details in the house newspaper.  Sadly a designer, rather than an editor, chose to make the supplement so dark that it is impossible to read.  At the time of the announcement the kit was on a single Boeing 777 with the next aircraft not due for 90 days.  The BA staff at the Business Travel Show were unable to help.  www.ba.com

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