Article from BTNews 2 MARCH 2020
Alaska alliance move welcomed
The oneworld alliance has welcomed the announcement Alaska Airlines intends to join by summer 2021 following the Alaskan carrier and oneworld founder American Airlines setting up a new US West Coast international partnership (BTN 17 February).
Both companies are promising major benefits for passengers as a result, with oneworld, which includes 13 major carriers, noting that once approved, oneworld membership will allow Alaska Mileage Plan loyalty members to earn and redeem miles through all member airlines’ extensive global network.
Claiming to be the world’s most highly-rated alliance, oneworld is also on track to welcome Royal Air Maroc from 1 April 2020, adding its first full member in the African continent (BTN 19 January).
In the past 12 months, oneworld has unveiled new digital technology to enable what it calls “a truly seamless travel experience across member carriers” and announced plans for the first oneworld-branded lounge at Moscow Domodedovo Airport.
The alliance also introduced a fresh brand positioning, Travel Bright, to celebrate the beginning of its third decade and "reflect more accurately the diversity of today’s travellers" and oneworld's member airlines.
In 2019, oneworld was the repeat winner of several airline alliance awards, reinforcing its status as the preferred alliance of customers and the travel community.
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