24 FEBRUARY 2020

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Article from BTNews 24 FEBRUARY 2020

Ruby Lucy open for business

The “Lean Luxury” approach to business travel pioneered by Munich-based accommodation provider Ruby Hotels has arrived in London with the opening on the South Bank of the company’s first UK property.

Previewed in BTN last year, the new 75-room hotel – called Ruby Lucy – forms part of an ambitious expansion plan for the company for 11 new units, including a second London property, by 2022.

Ruby Lucy’s interior design is a special feature, with the company saying it has been inspired by the South Bank’s bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel.

A 3min walk from Waterloo station, Ruby Lucy rubs shoulders with some of London’s top cultural gems and offers rooms ranging from a cosy ‘Nest’ at 14-15sq m to the expansive ‘Loft’ at 21-23sq m) plus a 24hr bar.

All guest rooms showcase Ruby Hotels’ sleep-scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.

As with the group’s other properties, Ruby Lucy follows the “Lean Luxury” philosophy of a top location, quality fittings, and special design offered at an affordable price by what founder and CEO  Michael Struck says is “cutting out the superfluous and focusing on the essential.”

www.ruby-hotels.com

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