24 FEBRUARY 2020


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Article from BTNews 24 FEBRUARY 2020

Ruby Lucy open for business

The “Lean Luxury” approach to business travel pioneered by Munich-based accommodation provider Ruby Hotels has arrived in London with the opening on the South Bank of the company’s first UK property.

Previewed in BTN last year, the new 75-room hotel – called Ruby Lucy – forms part of an ambitious expansion plan for the company for 11 new units, including a second London property, by 2022.

Ruby Lucy’s interior design is a special feature, with the company saying it has been inspired by the South Bank’s bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel.

A 3min walk from Waterloo station, Ruby Lucy rubs shoulders with some of London’s top cultural gems and offers rooms ranging from a cosy ‘Nest’ at 14-15sq m to the expansive ‘Loft’ at 21-23sq m) plus a 24hr bar.

All guest rooms showcase Ruby Hotels’ sleep-scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.

As with the group’s other properties, Ruby Lucy follows the “Lean Luxury” philosophy of a top location, quality fittings, and special design offered at an affordable price by what founder and CEO  Michael Struck says is “cutting out the superfluous and focusing on the essential.”


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