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Article from BTNews 23 SEPTEMBER 2019

Lean Luxury Ruby for London

Munich-based Ruby Hotels, known as the pioneer of the ‘Lean Luxury’ philosophy, is launching its first UK property, the 76-room Ruby Lucy, in January on London’s South Bank, a 3min walk from Waterloo Station.

The opening forms part of an ambitious expansion plan for the group, which says it plans to unveil a total of 11 new hotels – including a second London property – by 2022.

The 76 rooms in the South Bank hotel will range in size from cosy “Nests” of 14-15sq m to expansive “Lofts” of 21-23sq m and the hotel will also offer a 24hr bar, communal work station and a library.

Cutting-edge technology will include a personal tablet PC in each room pre-loaded with Ruby Hotels’ London city guide and social-media apps. A state-of-the-art self-check-in system will also use tablets to reduce check-in time to less than 1min.

Ruby founder and CEO Michael Struck said: “Ruby Lucy’s interior design will be inspired by the South Bank’s bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel.

“Just like our other properties, it will also follow our ‘Lean Luxury’ philosophy featuring a top location and quality fittings, all offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.”


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