
The new branding is stretching around the globe
HOLIDAY INN (a division of IHG – the world’s largest hotelier) is to open a property in Wall Street, New York, during April. (Regular readers will note that hotel companies are now following the standard set by Ryanair. The Wall Street hotel is in Nassau Street – about three blocks away from Wall Street). This will be the first full-service IHG property in New York’s financial district. The 20-storey conversion property will showcase the brand's new style, part of a US$1bn Holiday Inn brand re-launch programme. IHG point out that despite the current economic downturn four new properties have been opened in New York city over the past 12 months. www.holidayinn.com
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