14 OCTOBER 2019

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Article from BTNews 14 OCTOBER 2019

AND FINALLY: What is public relations?

Having spent many happy hours discussing the subject of public relations, we at BTN feel blessed at last to have received guidance.

After months of exhaustive debate, so we are told, IPRA, the International Public Relations Association, has created a new definition, which it says is fit for the times we live in.

The 31-word definition reads: “Public relations is a decision-making management practice tasked with building relationships and interests between organisations and their publics based on the delivery of information through trusted and ethical communication methods.”

Readers are invited to submit their own thoughts. Rude words will be expunged.

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OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


Catherine Chetwynd, London, UK

These days, PR involves writing protracted press releases that require an adjectectomy and involve at least one use of the word curate. When I did PR, I would never have got away with some of the unmitigated, self-indulgent rubbish that is written today


Michael Preston, Weybridge/Cape Town

These EXPUNGED should be EXPUNGED and hung by the EXPUNGED and then EXPUNGED from the face of the earth.


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