8 JULY 2019

Index


© 2022 Business Travel News Ltd.

Article from BTNews 8 JULY 2019

Hertz electrifying Fiat 500

Looking for something different when hiring a car in Italy? 

Hertz Italy has unveiled the latest addition to its “Selezione Italia” (Italian Collection) offering, a customised electric version of the classic 1960s Fiat 500 Spiaggina.

The Fiat 500 Jolly Spiaggina Icon-e is part of an exclusive tie-up with the iconic auto design house Garage Italia.

The exclusive partnership gives Hertz Italy customers the rare opportunity to rent a reinvented, all-electric modern classic this summer – a once-in-a-lifetime experience bringing together the best of classic motoring and design with a radical modern Garage Italia twist. 

Based on a vintage Fiat 500, the Icon-e is an eco-friendly convertible, featuring a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope and heritage bodywork, with matching rims completing the high-end finish.

Now available, the new launch sees the further expansion of Hertz’s successful Selezione Italia offering, which brings together the best of “Made in Italy” iconic cars and high-end personalised service to create a bespoke, luxury motoring experience.

Hertz international marketing vice-president Vincent Gillet said: “For Hertz’s first collaboration with Garage Italia, we wanted to create an iconic offering embodying the ethos of Selezione Italia and provide our customers an exclusive, high-end, playful once-in-a-lifetime experience. This is a truly electrifying addition to the Selezione Italia selection.”

See also BTN Road Test in this issue SEAT Leon.

www.hertz.com/selezioneitalia

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


www.btnews.co.uk