8 JULY 2019


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Article from BTNews 8 JULY 2019

Hertz electrifying Fiat 500

Looking for something different when hiring a car in Italy? 

Hertz Italy has unveiled the latest addition to its “Selezione Italia” (Italian Collection) offering, a customised electric version of the classic 1960s Fiat 500 Spiaggina.

The Fiat 500 Jolly Spiaggina Icon-e is part of an exclusive tie-up with the iconic auto design house Garage Italia.

The exclusive partnership gives Hertz Italy customers the rare opportunity to rent a reinvented, all-electric modern classic this summer – a once-in-a-lifetime experience bringing together the best of classic motoring and design with a radical modern Garage Italia twist. 

Based on a vintage Fiat 500, the Icon-e is an eco-friendly convertible, featuring a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope and heritage bodywork, with matching rims completing the high-end finish.

Now available, the new launch sees the further expansion of Hertz’s successful Selezione Italia offering, which brings together the best of “Made in Italy” iconic cars and high-end personalised service to create a bespoke, luxury motoring experience.

Hertz international marketing vice-president Vincent Gillet said: “For Hertz’s first collaboration with Garage Italia, we wanted to create an iconic offering embodying the ethos of Selezione Italia and provide our customers an exclusive, high-end, playful once-in-a-lifetime experience. This is a truly electrifying addition to the Selezione Italia selection.”

See also BTN Road Test in this issue SEAT Leon.


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