20 MAY 2019
© 2022 Business Travel News Ltd.
First it was the Lego Batman, courtesy of Turkish Airlines (BTN 6 August 2018). Now another superhero is swinging into action in the cause of inflight safety.
If you’re flying with United Airlines from 1 June, be prepared for a web of intrigue as Spider-Man swoops through the carrier’s latest safety demonstration.
It’s all part of a broader tie-up with Sony Pictures to mark the forthcoming release of the latest episode in the masked adventurer’s crime-fighting life, Spider-Man: Far From Home.
And it doesn’t stop there. In addition to the safety video, the promotion also includes one-of-a-kind Spider-Man-themed Polaris Business Class amenity kits, while MileagePlus members have the chance to see the big-screen film through MileagePlus Exclusives.
It’s also worth noting United’s mini-movie, at 4min 45sec, is notably shorter and more entertaining than BA’s awkward and celebrity-laden 6min-plus saga that caught our attention in another AND FINALLY last month (BTN 29 April). The safety part is great, but we still think it's too long!
To see the United video, go to
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
Keith Wallis, Faversham
Am I the only one who thinks taking the safety announcement outside the confines of an aircraft just leads to confusion in people’s minds and trivializes what actually still is important safety information? Or is it I’m just old?