New brand identity for London City

A new corporate identity is being rolled out from today, 11 March, for London City Airport (LCY), reinforcing its position at the heart of Docklands and its commitment to serve the capital. The aim is to “reflect a more dynamic, vibrant and contemporary look, synonymous with modern London”.

The transformed design utilises vivid colours and creative layout plus a heart motif to reinforce the role of LCY as London’s most central airport – at the ‘heart’ of the city and a facility that passengers ‘love’ to use.

An outdoor advertising campaign, designed by creative agency Cravens, also starts today with site-specific creatives that introduce the airport and its new look across the capital.

Airport CEO Robert Sinclair said: “The blue in the logo represents our unique location, the green represents London’s parks and green spaces and, combined, the use of bright colours confirms a departure from the former conservative grey and blue.

“With our £500m development programme now under way, we have an amazing opportunity to develop an airport experience that truly reflects modern London. Along with the design of our new airport, this new branding helps us to reflect everything great about London.”

(See also UK airports score in new poll in this issue).

www.londoncityairport.com

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Brian Donohoe, IRVINE

But when are they going to make space for Executive Lounges....?

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