SIA extends meal pre-ordering

A new service enabling passengers travelling in Suites, First Class and Business Class from anywhere in its global network to pre-order main courses from the inflight menus has been introduced by Singapore Airlines (SIA).

The company has become the first carrier to roll out the bespoke service on all flights. There are also plans to extend the facility to Premium Economy Class “in the near future”.

Passengers in the premium cabins can view the inflight menu and pre-order main courses from the SIA website at any time from three weeks to 24hr before travel. The system was tested with a soft launch in August for flights to and from northern Asia.

SIA senior vice-president for customer experience said: “The response to our soft launch of the pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers across our global network.

“The introduction of this new service is another of our industry firsts and demonstrates our commitment to the constant enhancement of our product and service offerings, and our increased focus on personalisation for customers, both on the ground and in the air.”

www.singaporeair.com

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