CLICK HERE TO VIEW AND ALSO PRINT OUT AS IF YOU WERE IN AN ASPIRE LOUNGE

12 NOVEMBER 2018

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2021 Business Travel News Ltd.

Article from BTNews 12 NOVEMBER 2018

Icelandair snaps up rival Wow

The battle between low-cost carriers for the transatlantic market took a new turn last week with the Icelandair Group signing an agreement to buy its rival Wow Air for nearly US$18m.

The deal promises to ease reported financial pressures on both carriers. They will continue to operate under separate brands and will have a combined 3.8% share of the market to and from the US and Canada.

Founded seven years ago, Wow Air specialises in low-cost transatlantic services via its hub at Keflavik Airport, but announced recently it would begin cutting some American routes (BTN 29 October). Icelandair was operating similar routes  but with a focus on the business market.

Icelandair Group CEO Bogi Nils Bogason said: “Wow has in recent years built a strong brand and achieved considerable success in their markets, to and from Iceland and over the Atlantic and there are great opportunities for streamlining.”

Wow founder and SEO Skúli Mogensen added: “We’ve begun a new chapter for our airline, which gets the opportunity to grow with a strong backer in Icelandair and strengthen our foundation further in international competition.”

The deal is subject to shareholder approval.

www.icelandair.com

www.wowair.com

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.
www.btnews.co.uk