6 AUGUST 2018


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Article from BTNews 6 AUGUST 2018

KLM on voice command

Passengers are being offered the option of using voice commands to search for flights after KLM launched its latest service on the Google Assistant platform. KLM is one of the first companies to offer more than one language, English and Dutch.

The service uses a virtual assistant, BB, known as Blue Bot, who helps passengers to find a suitable KLM flight and then sends a link which takes the user straight to the airline’s website to book.

Air France-KLM senior vice-president digital Pieter Groeneveld said: “Voice control will rapidly change the world. Consumers are discovering and using voice applications more and more in their everyday lives.

“KLM wants to be present on platforms where its customers are and that automatically means a platform like the Google Assistant. Providing the option to search for flights using voice commands in multiple languages is the next strategic step.

“In the interest of KLM’s passengers and in line with our pioneering spirit, we are already looking forward to new voice applications. We aim to remain the front runner in online services worldwide.”

BB could already help to book tickets through Messenger and advise via Google Assistant on how to pack a suitcase, with other services now in the planning stages.


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