Gulf Air commitment

GULF AIR’S Chief Commercial Officer, Willy Boulter, has reaffirmed the airline’s commitment to Europe following the announcement of its new strategic direction as reported in AERBT Monday 30 November.  Essentially the plan is to make Gulf Air a sustainable and profitable business by 2012 with a more focussed international network and a simplified, modern fleet.  Mr Boulter explains: “Questions have been raised as to Gulf Air’s commitment to Europe under the new strategy.  Gulf Air fully intends to continue flying to all our strategic European points including  London, Frankfurt, Paris, Istanbul, Athens and Larnaca.  In the not too distant future we plan to strengthen our presence in Europe, leveraging Bahrain’s position as the financial hub of the Gulf and connecting it with leading financial centres in Europe.  Expansion into Europe becomes more viable, under the new strategy, not less.” www.gulfair.com

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