Principal open for business

Previewed in BTN last month (BTN 5 March), the Principal London opened its doors on schedule last week, following an extensive £85m restoration of the grande dame to its former glory and pay homage to its illustrious history.

The landmark building, which overlooks London’s Russell Square, was designed by Charles Fitzroy Doll in 1898. In its new guise as the Principal London, it boasts 295 bedrooms and 39 suites, including the two-bedroom Principal Suite.

Planned business facilities include eight meeting and event spaces opening over the course of May and June on the lower ground floor and accommodating up to 100 delegates.

Also due for completion early this summer is the hotel’s original Grade II listed ballroom. Features include a private entrance, double-height ceilings, original ornate cornicing and windows that stretch the entire length of one wall.

Complete with a mezzanine gallery that overlooks the main room, the ballroom will hold up to 450 delegates for a reception and 260 guests banquet-style.

The new meetings and events spaces have the latest AV and IT and are part of the Principal group’s Smart Space concept, covering organisers’ needs from a live-availability booking service to tech-savvy support, including super-fast wi-fi.

www.phcompany.com/principal/london-hotel

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