5 MARCH 2018


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Article from BTNews 5 MARCH 2018

Principal names the day

Principal Hotels has set 16 April as the opening date for its latest UK venture as the Principal London, formerly the Hotel Russell, joins its portfolio of “urban lifestyle” properties after an £85m refurbishment.

Opened in 1898, the historic Grade II-listed building was designed by Charles Fitzroy Doll and occupies the eastern flank of Russell Square in London’s literary heart, Bloomsbury.

Today’s visitors are greeted by four iconic British queens, Elizabeth I, Mary II, Anne and Victoria, guarding the entrance while the new décor blends original features with contemporary interiors reflecting the building’s history while providing modern luxury and functionality.

Events spaces include a restored 450-capacity ballroom and eight additional meeting and rooms ranging in capacity from six to 90 guests and each incorporating latest AV technology, supported by Principal’s Smart Space meetings concept.

Dining and entertaining options range from the Palm Court, the Burr & Co. coffeehouse, Fitz’s Bar and the Neptune restaurant, designed to appeal to foodies and fashionistas alike.

General manager Paul Walters said: “We are itching to share with our guests the results of our restoration and refurbishment, enabling the hotel to set a new standard for modern luxury in Bloomsbury.”


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