16 APRIL 2018
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Major expansion in Europe is on the cards from Wyndham Hotels under a new deal the company has signed with management specialist Novum Hospitality. Novum is one of Germany’s largest groups of its kind, operating more than 160 properties.
With more than 8,000 hotels worldwide, Wyndham will work with Novum to develop up to 20 new properties in the UK plus Germany, Austria, Belgium, the Netherlands, Poland and Ireland.
Novum brands Novum, Select Hotels and niu will be joined by the US-based company’s Wyndham Grand, Wynham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.
Wyndham vice-president development for central and eastern Europe Christian Michel said: “Novum Hospitality has a long-standing reputation for developing high quality hotels in urban hotspots throughout Europe, and its expansion plans perfectly complement our development objectives in this dynamic market.”
Novum CEO David Etmenan added: “This strategic alliance is an extraordinary growth opportunity for us. We are already planning several projects in sought-after destinations and we look forward to developing up to 20 hotels together in future."
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