16 APRIL 2018


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Article from BTNews 16 APRIL 2018

BAs new PR chief

PR Week reports that British Airways has hired Louise Evans, formerly director of corporate affairs at Sainsbury's, to the position of director of external communications. She takes on the task of resurrecting a press relationship that has been severely strained for a number of years.
The news comes after the airline restructured its communications operation in January with incumbent Paul Marston leaving.

Like Marston, Evans will report directly to BA chairman and chief executive Alex Cruz. Sophie Greenyer, head of global news, and Kathryn Williamson, head of global PR, and their respective teams, will both report to Evans.

Cruz said: "Louise has an excellent track record and a wealth of experience and expertise in all aspects of communications. Louise will be a strong addition to the management team and I look forward to working with her to help us deliver world-class communications."

Evans, who was made redundant from Sainsbury’s in July 2017 amid a major restructure by the supermarket, was previously global director of communications and marketing at Dentsu Aegis Network and before that director of corporate communications at ITV Plc.

In what could only be called a PR merry-go-round, the ITV position is about to be filled by Paul Moore from easyJet. 


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