7 DECEMBER 2009
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KOREAN AIR has become the sponsor of a new handheld multimedia guide system introduced by the British Museum. Airline President Yang Ho Cho said his own experience as a student back packing around Europe was a major reason why he said yes to the deal. “Strangely enough I could not find Korean spoken anywhere. The new guides cover Korean of course, and ten other languages.” There is also children's and British sign language multimedia as well as an audio for the visually impaired. A brief trial showed that the machines were easy to use and most informative. Entrance to the museum is free but the guides are £4.50 to hire. Korean will finally receive its first Airbus A380 in 12 months’ time but in a surprise announcement has also announced a five-aircraft order for the all new Boeing 747-8 becoming only the second airline, after Lufthansa, to add the advanced aircraft to its fleet. www.koreanair.com
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