AND FINALLY: Infants aloft

On the basis that today’s babies are tomorrow’s full-fare-paying passengers, it is a sensible airline that gets its brand awareness in early.

On the heels of Air New Zealand upgrading its Skycouch system (see this issue), Qatar Airways has launched the Oryx Kids Club, which the airline says is “an exciting new venture for the airline’s youngest passengers, designed to put even more fun into flying for children”.

It comes compete with two hero oryx mascots, Orry and Orah, and their three furry friends, Kamil the camel, Faaiz the falcon and Farah the desert fox, and offers children’s in-flight meal boxes and plush toys on board – and a new and exclusive frequent-flyer programme designed just for young passengers.

Two-to-11-year-olds can register for the Oryx Kids Loyalty Programme and earn Qmiles, which they can redeem for awards and exclusive benefits. They will also earn Qpoints, which allow them to upgrade to a higher tier.

www.qatarairways.com

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