9 OCTOBER 2017


© 2022 Business Travel News Ltd.

Article from BTNews 9 OCTOBER 2017

Sam's new ANZ role

Jurassic Park star Sam Neill’s latest role as the voice of Air New Zealand mascot Pete the Kiwi premiered in the UK last week as the airline brought its new “Better Way to Fly” global campaign to Britain.

The promotion highlights the many ways to fly with Air New Zealand to its home country, including its daily service from Heathrow – Auckland via Los Angeles, with Pete centre stage as a bird who wants to see the world but is hindered by his inability to fly. 

ANZ steps in and Pete takes viewers on a typical ANZ flight as he samples the airline’s inflight service and even bumping into Sam Neill himself in the Business Premier cabin while telling other passengers about the best things about New Zealand.

General manager UK/Europe Joanna Copestake said: “Our focus is on breaking down the distance barrier to visiting New Zealand by showcasing the comfort of our onboard product and our award-winning service, while also illustrating our various stop-over options should travellers wish to break their journeys.”

The campaign follows the success of a similar one in Australia last year featuring a CGI goose named Dave persuading Australians ANZ was a better way to fly long-haul to North and South America.


Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum