11 SEPTEMBER 2017
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London’s Whitechapel is about to have a hotel. Situated just behind the Royal London Hospital, and called New Road after the street where it is located, the property is a short walk from Whitechapel Station for the Elizabeth Line in the future and currently served by Overground, District and Hammersmith and City lines.
Independently-owned, the 80-room boutique hotel has been built using the edifice of an old textile factory, formerly known as Service House. The hotel’s interior design and open-plan architecture reflect both its heritage and location within London’s famous East End, where the garment trade boomed in the 1960s.
It is no secret that space is at a premium in today’s London. New Road Hotel plans to tackle this with a combination of compact yet practical rooms and communal open spaces.
The restaurant within the property is open for breakfast, or if guests are in a hurry they can still indulge in a speedy start to the day with a bowl of cereal in the lobby’s Cereal Grind.
Nightly rates at New Road Hotel will start from £169 per room on a bed and breakfast basis.
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