1 MAY 2017


© 2022 Business Travel News Ltd.

Article from BTNews 1 MAY 2017

WestJet in ULCC plan

The trend to ultra low-cost carriers has spread to Canada, where regional airline WestJet last week said it planned to launch a subsidiary in the country subject to agreement with its pilots and regulatory approvals. 

Service is expected to start later this year with an initial fleet of 10 high-density B737-800s designed by the airline that is credited with first bringing low-cost air travel to Canada in 1996. 

Co-founder and board chairman Clive Beddoe said: ”We have built WestJet from its low-cost, regional roots into a renowned, international airline with service to 21 countries and today it’s all about disrupting at the price-sensitive end of the market.

“Launching a ULCC will broaden WestJet’s growth opportunities and open new market segments by offering more choice to those Canadians looking for lower fares.”

WestJet president and CEO Gregg Saretsky added: “The worldview on low-cost airlines has changed since the launch of WestJet in 1996 and we are responding.

“The unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC category; our new airline will give passengers a pro-competitive, cheap and cheerful flying experience from a company with a proven track record.”


Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum