Lufthansa NDC initiative

Business travellers are expected to be among the major beneficiaries as a result of Lufthansa Group members Lufthansa, SWISS, Austrian Airlines and Brussels Airlines successfully implementing an NDC-capable Direct Connect solution in the UK.

Developed jointly with travel management companies Click Travel and Portman Clarity, the initiative follows the group’s investment in new, future-oriented distribution technology and several successful Direct Connects in its home markets. 

Senior director sales UK, Ireland & Iceland Andreas Köster said in London last week: "We are delighted we have successfully completed the testing phase for a powerful and future-oriented Direct Connect solution with two major TMCs here in the UK.

“They are now in a position to offer differentiated, customised Lufthansa Group content to their clients.”

Effective from today (1 May), both Portman Clarity and Click Travel, as the first TMCs worldwide, will receive Lufthansa Group content including exclusive promotions or new offers using a new, NDC capable distribution channel. 

Portman Clarity chief executive Pat McDonagh said: “As we work with Lufthansa Group, the opportunities to our corporate travellers will become apparent and this new, personalised way of selecting airline content will become the industry norm.” 

www.lufthansagroup.com

www.claritytm.co.uk

www.clicktravel.com

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