20 MARCH 2017
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A new low cost long-haul airline brand joins the International Airlines Group (IAG) portfolio this summer in a move to combat growing competition in the field from the likes of Norwegian and, potentially, Ryanair.
The carrier, called Level, equipped with two new Airbus A330s, will fly initially between Barcelona and Los Angeles from 1 June, San Francisco (Oakland) from 2 June, Punta Cana (Dominican Republic) from 10 June and Buenos Aires from 17 June.
The A330s will have 21 Premium Economy and 293 Economy seats and will be operated at first by IAG member airline Iberia flight and cabin crews. IAG says Barcelona has been chosen for the launch, but it will look to expand flights from other European cities.
The launch recalls BA’s three-class Open Skies operation between Paris Orly and New York JFK and Newark, similarly designed to match competitors such as La Compagnie.
IAG says Level will offer premium passengers checked luggage in addition to a free cabin bag, meals, seat selection and the latest film releases free while those in Economy can choose what they want to buy based on a menu of choices.
All passengers will have access to next generation inflight technology with a range of onboard entertainment options.
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