5 DECEMBER 2016

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Article from BTNews 5 DECEMBER 2016

Heathrow’s magic mirror

A new Personal Shopping Lounge featuring “the World’s Most Connected Mirror” has bowed in at Heathrow’s Terminal 5 in response to the growing appetite for sharing and feedback via social-media networks.

Heathrow has responded to the trend by enabling visitors to connect with their friends for immediate feedback on desired purchases as they shop via its free Personal Shopping service.

Passengers who book the service can post photos and stream live videos from the mirror in the new lounge, showing their chosen items to their social community, with likes and comments appearing in the mirror’s reflection in real-time.

The launch comes as research reveals 60% of Brits who receive encouragement from their online community are more satisfied with their purchases, while 40% of people surveyed also say their partner’s opinion is the one they value most.

Heathrow head of personal shopping Sharon Daley said: “Our customers’ expectations of their shopping experience are continuously evolving. Now, they not only seek the professional support of our personal shoppers, but their social community too. 

“Now, our passengers can enjoy the experience of shopping more than 400 brands in the comfort of a private space and share the experience with their friends across the globe, too.”

www.heathrow.com/personalshopper

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