Article from BTNews 29 AUGUST 2016
IHG on the move in Germany
Continued expansion in Germany was announced last week by the InterContinental Hotels Group (IHG), with five new Holiday Inn and Holiday Express hotels being added to its portfolio.
The group also announced as part of its half-year results a record for new signings – 4,000 rooms in 24 hotels, the company’s best signings performance since 2008.
Chief development officer Europe Robert Shepherd said: “The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth. With 57% of the market unbranded, there is a lot of opportunity for IHG to add value with our international brands.”
Among the new signings, Baden-Wuerttemberg gains the 140-room new-build Holiday Inn Express Pforzheim, set to open in late 2019.
Two further Holiday Inn-branded properties are also scheduled for the area – Mannheim City, opening in 2018 by the main rail station and within walking distance of the city centre and financial district, and Holiday Inn Luisenpark.
Other hotels include a Holiday Inn Express in Regensburg, a Unesco World Heritage Site, and the Holiday Inn Express at Oberhausen, a hub for Germany’s steel industry.
IHG has 64 hotels in Germany and 33 in the pipeline.
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