15 AUGUST 2016

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Article from BTNews 15 AUGUST 2016

EasyJet’s flying foodies

Sales of paprika-flavoured Pringles on board easyJet  flights have soared by 30% following a viral video of a well-known public figure devouring the snack during a flight last summer.

That’s just one of the findings from an analysis by the airline of its inflight food and drink sales between October 2015 and June 2016 revealing what passengers really like to consume at 30,000ft.

Among other surprises, the cheese-and-ham croque monsieur has overtaken the classic bacon sarnie and Northern passengers are more likely to settle down with a cuppa than those from the South.

Tea is around 9% more popular with Britons than anywhere else in Europe and there was a big increase in sales of fruit, herbal and green teas following the rise of the healthy-eating craze, with 14% more sales this July alone compared to July 2015.

The easyJet analysis also showed UK passengers have the sweetest tooth in Europe with 11% more sales of confectionery in the UK than on the continent. 

Favourite snacks include muffins, House of Edinburgh shortbread, KitKat, Twix, Maltesers and M&Ms. 

The airline has also recently introduced melt-in-the-middle cookies from Michel et Augustin and continues to sell by popular demand Joe&Sephs gourmet caramel double-salted popcorn.

www.easyjet.com

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