Article from BTNews 6 JUNE 2016
United introduces Polaris
A new premium cabin called Polaris Business Class was unveiled by United Airlines on Thursday.
The company said it was its “most significant product transformation in more than a decade”, offering new levels of relaxation and comfort in international business travel.
Polaris features a custom-designed, exclusive-to-United seat, rather than one already in the marketplace, designed in partnership with Acumen Design Associates and PriestmanGoode and manufactured by Zodiac Seats UK.
Each Polaris seat will offer direct access to the aisle, 180deg flat-bed recline and up to 6ft 6in bed space in individual forward-facing suite-like pods.
Each one will have “Do Not Disturb” sign, mood lighting, one-touch lumbar support and several storage areas, plus multiple surfaces for simultaneous working and dining.
A 16in high-definition entertainment screen and, for seats in the centre of the cabin, electronic privacy dividers are other features.
Complementing the seats, United and PriestmanGoode also produced a new look for the Polaris cabins after research showed sleep was the most important priority for international Business Class travellers.
United will also open Polaris Business Class lounges in nine locations, beginning with Chicago O’Hare on 1 December. Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles, Tokyo Narita, Hong Kong and Heathrow will follow next year.
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