7 MARCH 2016


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Article from BTNews 7 MARCH 2016

Ryanair advertising complaint

Dublin-based Ryanair has welcomed a ruling by the UK Advertising Standards Authority (ASA) which found that eDreams advertising on Google was “misleading” consumers and breached the advertising (CAP) code.  The UK ASA reviewed a series of complaints from consumers who were deceived by eDreams masquerading as Ryanair and easyJet using the airline’s name, brand and logo in a blatant attempt to dupe consumers into booking higher priced tickets on eDreams than those available on the Ryanair.com website.
On the back of this ruling, Ryanair has now called on Google to ban the advertising and says that Google has allowed it to take place because it directly boosts the number of “click-throughs” on Google’s paid for advertising search engine, thereby maximising Google’s revenues at the expense of consumers.

Kenny Jacobs of Ryanair said: “Google is clearly aware of this misleading advertising, because Ryanair has brought it to its attention at every level within the organisation.

“Ryanair will be using this latest ASA ruling as part of our continuing legal action against eDreams and Google to put an end to this misleading advertising, which both eDreams and Google are profiting from.”  The airline points out that it is being consumer conscious, a ban not revenue generating for the airline.  www.ryanair.com

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