23 NOVEMBER 2015


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Article from BTNews 23 NOVEMBER 2015

Marriott-Starwood merger

The world’s largest hotel company was born last week after Marriott International and Starwood Hotels & Resorts Worldwide announced they were merging.  

The companies said the deal would create a more comprehensive product portfolio and offer broader choice for guests by combining Starwood’s lifestyle brands and international footprint with Marriott’s strong presence in the luxury and select-service fields, as well as the convention and resort arena.  

Between them, the companies encompass more than 5,500 hotels with 1.1m rooms worldwide. Combined fee revenue for the 12 months to 30 September this year was more than US$2.7bn. Marriott International operates and franchises hotels under 19 brands, though, as with Starwood, there is speculation on how many will survive. They include Ritz-Carlton, Bvlgari, JW Marriott, the Autograph Collection, Renaissance, Marriott, Delta Hotels and Resorts, Courtyard, Residence Inn and Fairfield Inn & Suites.

Starwood Hotels & Resorts Worldwide has more than 1,270 properties in some 100 countries and more than 180,000 employees at its owned and managed properties. Brands include St Regis, the Luxury Collection, W, Design Hotels, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, Element and the newly-introduced Tribute Portfolio. www.marriott.com   www.starwoodhotels.com

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