19 OCTOBER 2015
© 2022 Business Travel News Ltd.
Advertisers who want to promote their products to passengers using London City Airport (LCY) can now have their names up in lights.
LCY, in partnership with Wildstone Airports, has introduced a system of high-tech LED screens called City Suite in response to demand for digital out-of-home (OOH) promotion.
The airport says the technology available and the profile of people using LCY makes City Suite an investment ideal for attracting premium brands wanting to target individuals with “high net worth”.
City Suite is made up of three elements, led by the premium “City Welcome”, an architecturally-designed 6mm LED screen measuring 12m x 3m incorporating welcome signage and a living wall, which will target all passengers entering and exiting the airport.
“City Icon” is a 3m x 6m double-sided screen in front of the terminal building that can be seen from various vantage points and will be the focal point of the terminal entrance and exit.
These are supported by “City Traveller”, a network of 75in Samsung Hi Bright screens at key points throughout the airport.
Sally Emms, Head of Media Sales, London City Airport, said: “Almost 70% of our passengers are travelling on business, so this is a fantastic opportunity for advertisers to target premium traffic using an exciting new format.” www.londoncityairport.com
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