Better times for Alitalia

Customer service enhancements to woo back passengers are among measures being introduced by Alitalia as it pursues its goal of achieving profitability by 2017.

Supporting the airline’s three-year business plan, the new initiatives include two new long-haul destinations, chauffeur service for business travellers and opening new VIP lounges and the refurbishment of existing ones at airports.

New cabin interiors and internet and email connectivity on board, as well as a focus on improving customer service at Fiumicino airport, are other measures.

Luca Cordero di Montezemolo, Chairman, also announced Alitalia’s load factor for second-quarter 2015 had exceeded 80% for the first time since 2009.

The two new long-haul destinations are Santiago and Mexico City, which Alitalia will begin serving from Rome Fiumicino next summer.

They bring the total of the airline’s Latin American routes to five and in the Americas to 10.

Meanwhile, the interiors of the medium-haul and long-haul fleets will be retro-fitted with leather seats and new cabin refurbishments from next month.  The bulk of the programme will be completed by next spring, with work on the long-haul aircraft, where the Business Class seats are in Poltrona Frau leather, by next autumn. www.alitalia.com

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