5 OCTOBER 2015


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Article from BTNews 5 OCTOBER 2015

MICE focus for New York

Members of the Convention Development team at NYC & Company, the marketing, tourism and partnership organisation for New York City, held their largest pan-European MICE roadshow this week, visiting Manchester, London, Paris and Brussels.

Meetings showcased New York’s offerings as a MICE destination, highlighting the city’s event venues, meeting spaces and incentive activities.

New York had 6.1m meeting and convention delegates in 2014, up from 5.9m the previous year, and is on track to host 6.3m to the city’s five boroughs this year.
"Holding a meeting or event in New York has the power to drive record attendance, with constant new developments to showcase," said Paul Black, Senior Director of European MICE at NYC & Company.

This year has seen a series of new developments open across the city, including One World Observatory, the new Whitney Museum of American Art in the Meatpacking District and Lower Manhattan’s newest shopping destination, Brookfield Place.

There have also been hotel openings including the new eco-chic 1 Hotel Central Park, the New York Edition and Baccarat Hotel; in addition to infrastructure improvements. www.nycandcompany.org

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