28 SEPTEMBER 2015
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A packed Aviation Club last Thursday (24 September) saw airline turnaround specialist Peter Davies deliver a thought-provoking discourse on the art of airline management.
In recent times Peter has held the post of CEO at Brussels Airlines, Caribbean Airlines, Air Southwest and most recently Air Malta
Mr Davies was emphatic in describing what he explained is actually a management reversal
“I am often asked how do you manage a turnaround in our industry and I suppose the truth is that you don’t manage a turnaround as such, moreover you manage the expectation of a turnaround, you create hope enveloped in a pragmatic business plan that intellectually understands and takes advantage of the market”.
He emphasised that demise of the small regional national airlines was not due to the rise of the low cost carriers. A survey in Belgium showed that 76% of original Ryanair customers had not flown before.
Asked if he would take on another airline appointment he answered emphatically yes. Whether that would compete with his role with the Airline Management Group remains to be seen. See also AND FINALLY. www.airline-management.com
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