31 AUGUST 2015


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Article from BTNews 31 AUGUST 2015

Sheraton Grand

Starwood Hotels & Resorts Worldwide, Inc has introduced the Sheraton Grand, a new premier tier that recognises exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs, and excellence in service and guest experiences.

The first 10 properties, all now with Sheraton Grand insignia, include hotels in Bangalore, Bangkok, Beijing, Dubai, Edinburgh, Miyazaki, Rio de Janeiro, Seoul, Taipei and Tokyo.  By year end, Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world with plans for 100 by early 2017.

“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognize the need to better match guest expectations for the brand around the world,” said Adam Aron, Starwood CEO on an interim basis. “Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.”

The Starwood franchise encompasses 1,200 properties in some 100 countries and includes, besides Sheraton, Four Points by Sheraton, St Regis, W Hotels, Westin, and The Luxury Collection hotel chains. www.sheraton.com

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