The watchword is ‘Priority’ for oneworld

Oneworld, the airline grouping, is to make it easier for frequent flyers to see where they can take advantage of the privileges the alliance offers them at airports, making their journeys just that little bit smoother.

Distinctive new oneworld ‘Priority’ branding is to be introduced at key touchpoints where the alliance’s benefits are offered to top tier frequent flyers – at check-in, fast tracks, lounges and boarding.

The new oneworld Priority logo will also feature the three oneworld frequent flyer gemstone tier status symbols – Emerald, Sapphire and Ruby – as appropriate, to enable these cardholders to identify quickly and easily where they are entitled to receive their special oneworld benefits.

The project will involve replacing signage at all 1,000 plus airports served by oneworld member airlines in 155 countries worldwide.

The first airport to receive the treatment is Australia’s Perth.  It will be followed by Sydney, Melbourne, Berlin Tegel and Dusseldorf in August, various gateways in the USA from September, and Doha and Amman in October.

All 125 of the top airports globally for business travellers, including all the alliance’s hubs, will feature oneworld Priority signage within a year.  The roll-out will be completed across all 1,000 plus airports on the oneworld network within the following 12 months.   www.oneworld.com/benefits

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum